A logo is more than just a pretty image—it’s a professional’s visual identity and branding. It helps clients quickly recognise a business or researcher, making it easier to build trust and maintain connections over time.

Why logos evolve: Most logos remain consistent for years, which aids recognition. However, there are good reasons to update them:

• Company mergers or rebranding
• Outdated designs that need refreshing
• Technology requirements (smaller designs for apps and thumbnails)
• Service changes—for instance, a genealogist who once offered general family tree research may now specialise in military records or a specific region, and their logo can reflect this expertise

AAGRA’s logo journey: Our own logo has evolved over the years—from a black and white oval design, to a colourised oval, and now to our current round version with enhanced clarity and sharper detail. Our design features a tree, a recognised symbol for genealogy, and the stars of the Southern Cross to represent our region.

Looking for a trusted genealogist or record agent?  When you see the AAGRA logo, you know you’re working with an accredited professional committed to quality research and ethical standards. Find an accredited researcher near you: https://www.aagra.asn.au/location-2/